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---- Adsense: a dangerous job


Rodney - 6:54 pm on Mar 2, 2005 (gmt 0)


after a couple of months on Adsense, after reading of so many cases of being banned from Adsense

I think "so many cases" is quite a bit of exaggeration, and it's the kind of thing makes this misconception of publishers getting kicked out right and left continue to pop up.

It has been said before, but it's worth repeating.

For a lot of webmasters, Google Adsense is their first attempt at "real" advertising on their sites. By "real", I mean using an ad network (like fastclick, burst, etc) to serve ads from other companies (and not affiliate programs).

For this reason, these publishers will do things that others who have been using ad networks for years wouldn't dream of:

  • Click their own ads for any reason.
    (even to test it, check the quality of the ads, etc)

  • Ask people to "support" them by visiting their "sponsors"
    (this might be ok with affiliate programs or other ad situations where you aren't getting paid per click)

  • Try to "game" the system by coming up with some scheme to get more clicks.
    (trying to outsmart the Ad Network is a losing proposition. What you've thought of has already been tried 1000 times. You might even get away with it for a while, but in the end, you will get caught, and lose out on that long term legitimate income)

    Top that off with Google Adsense simply accepting WAY more of a variety of sites than any other ad network would before, and you're going to get a lot of new folks trying it out (without reading or understanding the TOS), seeing a little bit of income, and then doing things (with or without malicious intent) that more seasoned publishers wouldn't do.

    I know the above doesn't explain every "banned" situation, but I think it helps to understand why the perception seems to be that a lot of accounts are getting kicked out.


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