frox - 3:56 pm on Mar 2, 2005 (gmt 0)

After a couple of months on Adsense, after reading of so many cases of being banned from Adsense, and after some considerations on the workings of Adsense, I have come to this consideration:
If Google does not find a way to protect the publishers, we are too exposed to malicious behaviours.

Three things that would be quite easy to implement, and that would offer us some protection from being banned because of someone else's behaviour:

1) List of URLS that are allowed to contain ads
2) Some form of statistics on the IPs generating CTR
3) List of disallowed IPs

In detail:
1) List of URLS that are allowed to contain ads
I MUST be able to say to Google which are my pages/domains.
If ads with my publisher ID appear on other pages, I don't want their revenue, and it's up to G to decide if real ads should be shown or not.

Example of abusive situation
Publisher A & Publisher B have two sites about widgets.
Publisher A suspects that Publisher B is "eating away" his profits.
He copies the google-code for publisher B on a phony domain and launches a massive click fraud on these pages, thus exposing Publisher B to a possible ban.

2) Some form of (even crippled) statistics on the IPs generating CTR
If we are responsible for invalid clicks, we MUST have a form to monitor this.
G has tools to monitor this, and has people working at this.
Well, I would be glad to volunteer for this, monitoring my own account, even with a crippled tool that would not show real IPs, keywords, publisher but "aliases".
I mean that I don't need to know that IP 123.123.132.123 has generated 1000 clicks on the ads of Mr Joe Advertiser.
It would be enough for me to see that there is a certain IP that is generating clicls on the ads of a certain advertiser. Then I could take measures.

3) List of disallowed IPs
i.e. a list of IPs and IP ranges that I say that should not generate revenue for me.
First of all, I would immediately put my own IP there. Now I keep begging to all my colleagues "Please don't click on my ads!" for fear of invalid clicks
Second, if I see that there is a certain range of IPs that is generating an unusually CTR I can say that that is a "click farm" and isert that IP range in my List of disallowed IPs.

(excuse my lengthiness!)