trillianjedi - 2:41 pm on Feb 20, 2005 (gmt 0)

Consider your "exit clicks". Every page you produce has a means for the reader to get elsewhere:-

1. An internal link to elsewhere on your site.
2. The back button on their browser.
3. An advert.

You need to force people through to #3. Ogletree has summed this up well - you need just enough content on your page to attract the traffic, but not quite enough that they get what they're looking for. By a process of manipulation (getting the copy right takes a little practice) you make their preferred exit route an ad. click. Most of the time advertising is about selling something. You need content to attract potential buyers (I personally find widget "reviews" the easiest way to accomplish this).

Standard common or garden SEO rules apply in terms of getting the traffic in the first place.

Concentrate not on the reader, but on the advertiser. You're effectively acting as their sales agent. Give them what they want (a sale) and you'll be rewarded by Smart Pricing (and you can bank on google making this smarter as time goes on).

I wholly agree and subscribe to the big fish in a small pond theory.

TJ