Pedent - 10:34 pm on Feb 19, 2005 (gmt 0)

Also, "evergreen" editorial content is an asset...

This is pretty much europeforvisitors' catchphrase, and with good reason. When writing for the web you don't get paid straight away; you get a little bit in a couple of weeks, and then a bit more the following weeks, and so on. If you write content that doesn't go out of date, then you can keep earning for the same bit of work forever, which will make it much easier to get to the point where you earn enough to live off. This point isn't emphasised often enough (even though europeforvisitors likes to sneak it into a lot of his posts).