Macro - 9:49 am on Feb 3, 2005 (gmt 0)

>> First, let me say that I usually don't like to join in on "My CTR/EPC is down" threads

Me neither.

One site that has remained quite consistent over a fairly large period of time has dropped by a quite drastic amount. That is being compensated for elsewhere. For now.

I aim to look in more detail at what could be causing this. It may prove to be a learning experience that ends up making me more money :). The fact that SERPs seem to be changing as well - and page impressions are at weekend levels - doesn't make the analysis any easier (especially when you have thousands of pages featuring in SERPs for a lot of varied terms).