stardoc - 4:52 pm on Jan 21, 2005 (gmt 0)

thanks alika for giving a different perspective.

I just want to clarify, what would be the best strategy for websites which have a lower unique visitors(UV)/total visitors(TV) ratio. In my opinion multiple ad blocks works better for those with a lower UV/TV ratio than those with a higer UV/TV ratio. My hypothesis is based on the fact that most of the UV originates from search engine referrals and hence they are obviously looking for some information. So if we present them a high paying exit option (single ad unit) at the top of the page itself, you will net in more. But the repeat visitors(RV) scan the complete page and read all the content. Multiple blocks here work better by giving them an option of exiting at several strategic points.

These deductions are based on observation of the revenue by various websites in my account and the log files for UV and RVs. I might be wrong but I just want to know from others how their sites perform in relation to multiple or single ad blocks with respect to UV/TV ratio.