stardoc - 4:35 pm on Jan 21, 2005 (gmt 0)

Maybe your friend is not telling the whole story about his/her site. He may have a secret web site/pages that features "money" keywords and get half of the earnings from there. :)

the friend happens to be a business partner and we both designed the sites together. His site targets for US audience and mine for UK (as he is in USA and myself in UK), but they are on same subject to the core and the sponsors are the same. Almost all of these sponsors sell online products and their relevancy is same in both markets. The only difference I could think of is the value of a US click compared to outside US clicks. May be google discounts clicks from international markets?