itisgene - 4:21 pm on Jan 21, 2005 (gmt 0)

For simple estimation, i have a little calcuation for you here.

I heard from someone that the average CPC on Google is about $0.32 or somehting. Let's assume that number is correct. (This is not an idustry specific).

Let's ASSUME again that the split it 50:50 (Don't ask me why I assumed 5:5. And don't argue that it could be lower than that. I know. :) ).

Without the industry information of your site, you can expect about $0.16 for each click. Not $0.50 or $1.50. I believe you have better numbers now than before. If your topic is for less competitive or high volume, then you can expect less than $0.16.

If Everything is assumed as above. I won't be surprised by your daily earnings.

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BTW,
Maybe your friend is not telling the whole story about his/her site. He may have a secret web site/pages that features "money" keywords and get half of the earnings from there. :)