Undead_Hunter - 3:35 pm on Jan 21, 2005 (gmt 0)

Have you tried removing all of the skyscrapers, and showing just the top few ads? Say, just 3 or 4 ads?

We tested this recently. Removed 2 ad banners, replaced with just 1 on a different part of the page. We're getting *double* the click-thru rate, and we have about the same daily payment as before. I expect it will go up during the year as well.

It's important to track your ad channels seperately so you know where people are clicking on a page. On some pages, ads are better shown at the top, and others at the bottom.