alika - 6:38 pm on Aug 27, 2003 (gmt 0)

I think publishers are diving in because they hear that the potential income can be very substantial, and not just because it's from Google. It helps of course that it is from Google. So they joined and are joining to see if they can replicate on their sites the kind of revenues other people are saying they earn from the program

As a publisher, I would jump on any program -- whether it is from Google or not -- that could give me real revenues and fits well with my objectives :o) I suppose publishers are constantly on the lookout for opportunities to leverage their site.

Plus, the buzz for Adsense has been extremely strong. But the program is still so new and we don't know how it will look like a few months down the road.