justageek - 6:10 pm on Aug 27, 2003 (gmt 0)

The folks who are making a killing will eventually see a decline in profits as more sites are showing the ads since ad dollars are limited even for a cpc campaign. Unless, of course, more dollars are converted to this than other types such as cpm.

When Google dumps the software solution they have now from Applied Semantics and realize there are much better ways to target then the others can be brought on board :-)

I really do think the networks are in trouble.

Interesting side note. OK, maybe only interesting to me....

I know of a group (heard it from the bagger at the grocery store who new the cousin of one of the owners daughters sons friend) that approached some of the networks quite some time ago. He suggested to them that they get on baord with this type of advertising. The answer was nope. Then Google started doing it and the suggestion was made again. The response was something such as - yeah right, Google is a search engine and we believe them when they say that's what they want to be even as we see them changing to a network so go away kid and leave us alone as we're making money hand and foot now so we're not going to change. Plus we're making money from Google buying the ron. We're right, you're wrong.

If the story is true then I really don't have much sympathy for them either :-)

And yes, Mauricio was absolutely correct.