alika - 5:55 pm on Aug 27, 2003 (gmt 0)

Yes, I agree. It may work as an interim solution.

I see as an eventual scenario where Adsense will be used by content publishers currently making a killing on it; while for those that fall by Adsense's wayside, the ad networks can still allow them to leverage their site for online advertising.

I think we have already seen that some sites are suitable for Adsense, while some cannot get targeted ads for the type of their content. Those who cannot get targeted ads from Google may find it more worthwhile to participate or continue with the ad networks.