alika - 4:49 pm on Aug 27, 2003 (gmt 0)

justageek -- I know that one ad network has been working on this and has been testing it to some of their "premium members." They're doing it because of publishers' requests.

I think it is advantageous to ad networks. By providing this feature, they will stop the exodus of publishers who will now remove their ad codes for Adsense. For example, a site using an ad network leaderboard may hesitate removing the ad network code to replace it with Google leaderboards IF they can simply add the Adsense code as a default in the ad network's leaderboard code. Instead of choosing between ad network vs. Adsense, the publisher can now have the ad network + Adsense. Then they can simply deselect the Google CPM ads from their RON campaigns and serve Adsense as a default.

If ad networks can make this work and Google cooperates - "IF" the operative word here - then ad networks can tell their publishers: "Hey don't remove my codes because I am now able to make Adsense work for you as a default."

In fact, some publishers using ad networks are saying to hold off hardcoding the Google codes onto their pages and simply wait for ad networks to allow this functionality.

I saw a post in an ad network forum the other day of a member saying goodbye from the network because the network has not been able to give them the revenues they need. They will now be concentrating on Adsense where they earned in one month the earnings they had for the whole year last year from the ad network. Now, that is not the kind of scenario that ad networks will not want to see.