alika - 3:25 pm on Aug 27, 2003 (gmt 0)

Some ad networks are working to enable their publishers to use Adsense as a default in their banner rotation.

This is a strategy designed for those who want to work jointly with Google and the ad networks to maximize their ad earnings. I am not sure if any of the ad networks have made this work so far and if they are already offering this capability to their publishers. If this works, this is a good strategy for ad intermediaries to hold on to their publishers.