alika - 3:11 pm on Aug 27, 2003 (gmt 0)

I would also like to know how the traditional ad networks (e.g. Burst, Fastclick, etc.) are responding to Adsense.

The first as I see it is the reduced number of people selecting Google CPM ads offered through the ad networks (per the show only 1 Google ad guideline). Of course, those who put Adsense code directly into their site and find that it does not work for them will then revert back to the Google CPM ads served through the ad networks.

I would like to know how the other publishers are using Adsense vis-a-vis the other ad networks. Are they:

(a) using Adsense in addition to their traditional ad network, putting in the Adsense code alongside the other ad creatives supplied by their ad networks?

(b)are the publishers altogether dumping the ad networks and concentrating on Google? This can be the mode of action for those who have been earning pennies on their banner ads and decide to simply concentrate on the real income generating source. If this is the case, how are the ad networks responding? Or are will the number of publishers adopting this stance be big enough to actually concern the ad networks?