hannamyluv - 11:45 pm on Oct 8, 2013 (gmt 0)
Is Adsense in a funk or are people just not paying attention to the changes (and reacting)?
I am having a hard time judging because this quarter is traditionally not a focus quarter for my sector. That being said, as jbayabas indicated, last two quarters were record breaking for per visitor earnings due to some successful ad placement testing. This quarter so far (and it is early) is well below the per visitor earnings we have seen for the past 6 months.
In past years, while the site's earnings fluctuated due to traffic changes, the per visitor earnings did not. But maybe in the past the ad placement was optimal year round and now it is only optimal during peak - or maybe advertisers are holding back money due to economy concerns.
As with most "media events", I likely won't know till it is well past, done and over. But it will help for (heaven forbid) next time it happens.