webcentric - 3:02 pm on Oct 3, 2013 (gmt 0)
Update: Yesterday was stellar (very respectable CPC), today is the exact opposite so far. If this shutdown does become a major variable in publisher's bottom lines, there may be a silver lining in it as well i.e. the holiday season is nearly upon us. While marketers may well hold off on pulling the trigger until the shutdown and looming Debt Ceiling debate are in the rear view mirror, this could result in a more intense holiday marketing season as those delayed dollars get put to use in a compressed holiday marketing season. Marketers impacted by government activities (or lack thereof as the case may be) will be itching to recover from the lull AND make bank during the holiday season which many absolutely depend on. Anyway, the concept looks good on paper. Something to help keep your hopes up if things don't look so good right now.