hannamyluv - 8:15 pm on Oct 2, 2013 (gmt 0)
I was just thinking of this...
Today's marketer is pretty savvy when it comes to "news events". I know for a fact that "news events" like 9/11, The Olympics, terror plots, etc have a significant effect on consumer spending. Not because they are afraid to spend money, but because they are too busy reading/watching/clicking on a news event to spend. Many may remember that the 9/11 attacks were devastating on the American economy because people stopped spending and just were glued to their news source of choice.
This is not as big as 9/11 - that was an extreme case, but it is typical to see a redirection of attention when there is a news event. The shutdown is a news event that has a lot of people's attention.
Marketers may not even be thinking of this from a trickle down affect on spending but rather a "where are people's attention" standpoint.