nomis5 - 10:49 am on Oct 18, 2013 (gmt 0)
Research firm eMarketer estimates that the mobile ad market worldwide will grow 89% to $16.65bn this year; up from $8.8bn in 2012.
Google's market share in the ad market is 6.9%. This has recently slipped slightly as rival Facebook has made inroads. Facebook now has 14.9% of the market, a jump from 9% last year.
Above is from the BBC report (previously linked to above).
Massive surprise to me:
1. That mobile ad revenue is estimated to have doubled this year.
2. G has such a small and decreasing share of it.