JCKline - 4:52 pm on Oct 12, 2013 (gmt 0)
It seems that every time CTR is up, CPC is down, and visa-verse. I find it hard to believe that lower paying ads are more attractive. The other thing I'm perplexed about is when the text ad style changed, the CTR was up for 5 days, then dropped lower than what it was before the changes. How can they be more entising, then suddenly not. Hmmm
Another note, after two days of the red bar reporting delats, every hit rock bottom...why?