webcentric - 9:04 pm on Oct 5, 2013 (gmt 0)
Gotta say this month is getting off to a great start but it took a lot of work to be able to say that. New text ads just aren't performing as well as the old-style ads did and are dragging the bottom line down generally. Decent CPC is helping a bit (even with a government shutdown in progress) but finding additional revenue opportunities across 5 million plus pages is what has completely offset this trend to the extend that revenue over the last 10 days or so is almost double what it's been for the last several months. The moral of this story may be that making money and staying in the proverbial "game" means working your tail off and trying to think outside the box a bit. I would argue though that this is definitely not a "game" and resting on your laurels (something I try never to do) could very well prove to be a disastrous strategy. I'm trying to not be too reactionary on a day to day basis right now but when something like text ad CTR tanks for as long as it has, it's definitely time to do something.
I'm certain many publishers are looking for answers (which might explain the near dead silence in this forum recently). Of course it probably doesn't help that the vast majority of comments these days are complaints about revenues dropping.
The sad fact is that when someone says essentially "my day sucked" it's pretty much impossible to offer any suggestions without just guessing at what part of their strategy sucks and would benefit from some suggestions from others. I would submit to you that if you actually want some help in working through your current problems, it might help if you actually gave people enough information to be able to offer some suggestions. Of course if complaining is your only reason for posting, then I hope it makes you feel better and this is apparently the place to do it.
The point here is that there are some very real reasons why things aren't looking so good for many publishers right now (some are completely outside your control and others at least offer some flexibility in how you might approach the problem). My perspective is that if you're interested in finding a solution to a current dilemma rather than just wallowing in it, sharing the actual details of the problem with others of like mind is a good first step to getting somewhere. The power of a community is to be able to synthesize knowledge and experience for the benefit of all. Collaboration is a beautiful thing.
And those are my Adsense Earnings and Observations for today.