webcentric - 6:59 pm on Sep 24, 2013 (gmt 0)
Our AdSense CTR for September is running about 16 percent higher than in August, with no changes at our end.
This definitely isn't having the same effect on everybody. I'm guessing it may have something to do with how your ads were set up originally. In some cases, the new format looks pretty good out of the box using the settings I originally had in place. In other cases, yuck. The differences people are seeing may be directly related to size of ad unit, positioning, and actual color settings already in place. In some cases, tweaks may be necessary while in others, things may be just fine the way they always were.
Are you noticing any increase in any particular size ad-unit? Just curious. 160x600 has been a disaster from my perspective so far but smaller units seem to be catching up a bit.