webcentric - 2:30 pm on Sep 22, 2013 (gmt 0)
All the font/text business is controllable and you can re-optimize it
Please tell me more. Yes I can change font-type and color but, I don't see that changing font size has any effect on the size of the title and the titles no longer look like links (i.e. no underlining). Heck, even the url's aren't underlined so I challenge your contention that "all" text features are controllable (please note that I'm using async ads which may not work like non-async ads).
we have absolutely no control over the arrow
Well, actually you do. Just change the following setting...
Allow Block Ads - Ad Serving - Enhanced text ads - show performance-enhancing features on text ads and they will go away. Of course, I'm guessing that you like having the arrows and just want the old style back.
The arrow with the round background looks more like a logo than anything actionable to click on.
So does removing underlining from a hyperlinked title make it look more clickable? We're both making the same point here. You're saying the arrow looks less clickable, I'm saying the title looks less clickable. Together it's a lethal combination and, while you can get rid of the circle "button" by using the setting mentioned above, changing that setting won't bring back the underlined title (at least not in Firefox which I just used to view an un-enhanced text ad about two minutes ago).
I think Google dropped the ball on this one. (with pun)