webcentric - 1:07 pm on Sep 30, 2013 (gmt 0)
Another point to realize about removing enhanced features is that the hover effect is also removed from the title. The choice between enhanced or not enhanced is like a choice between a cardboard sign and a poorly lit theater marquee. At least enhanced ads have some visual clues to clickability. Removing enhanced features leaves you with only two calls to action that I can see.
1. Cursor change when you roll over the title or URL and
2. Appearance of a destination URL in the Browser Status Bar (with a complexity that probably still scares a great many surfers to this day e.g. if you look at a URL and can't tell where it's gonna take you, it's natural to be suspicious).
So, turning off enhanced features is pretty risky in my book these days and I think that's just fine with G because they are obviously committed to combating fraudulent clicks by controlling ad format in ways that combat old-style techniques. I'm wondering when and if they're ever gonna get around to modifying ad-editing features to match settings that actually work on these new ads. It would show some real commitment to those features. Given the changing nature of this, right now it seems like one grand experiment and feeling like a lab rat is not my thing.