jpch - 2:24 pm on Sep 6, 2013 (gmt 0)
Next, we all know that a few pixels difference in where the hot spot in an ad is located in relation to other content on the page can make a world of difference in effectiveness.
This is an excellent point, however, many people don't know this. For those of us that have and continue to run extensive testing we know what difference a few pixels can make. For others, they are still in the dark.