webcentric - 3:40 pm on Sep 22, 2013 (gmt 0)
@breeks Finally someone is seeing what I'm seeing. CTR is tanking and I had exactly the same problem with the unit you mentioned. I think there are three major issues right now.
1. The new circle button doesn't look clickable (looks like a simple icon)
2. All underlining has been removed from the ad format.
3. Font size of title is so large, it looks like a heading and not a link.
Put these three features together and it's a wonder anyone could figure out that anything is clickable. Text ads used to look like linked text but apparently, those days are gone. I'm wracking my brain to "re-engineer" as well. What a mess!
The only message G is gonna hear it seems is when publishers stop using text ads altogether and G notices the revenue decrease. I'm about ready to turn off all text ads just to see if I can't get that revolution started.