graeme_p - 3:11 pm on Sep 8, 2013 (gmt 0)
People have to find it before they can come to it, so SEO matters.
Also, what do you mean, built to rank? Low quality content with a lot of SEO effort? That was always a short term plan. High quality content in the hope of ranking without a lot of SEO? It used to work.
IN fact looking at some of the high ranking content farms, I think the a route to success now is to be big, have non-spam (not high quality, just minimal quality) content, and excellent SEO>