webcentric - 6:05 pm on Aug 30, 2013 (gmt 0)
I agree and will add that it takes great minds to have a great discussion which I'm always grateful for.
The advertiser has always been the most important thing.
I know it's been said before by others but it's good to keep in mind that the Adwords advertising machine (including the certified networks G caters to) would have much less value for advertisers if there was no program that allowed publishers to push those ads out to a larger audience. While it's easy to think of advertisers as the primary customer of the Adsense program, it's important to note that it's really an equation with Google serving as the equal sign (after taking its cut, of course). The Adsense program needs publishers just like it needs advertisers. Advertisers fuel the system but publishers do a great deal of the work to actually deliver the product. We definitely have a stake in things and every now and again it's good to recognize that we are a valuable part of the equation. It's probably a very bad idea though to assume that one is non-expendable in such a system. G may need publishers but they may not necessarily need me.