frankleeceo - 10:34 pm on Aug 29, 2013 (gmt 0)
Totally agree that too much effort shouldn't be stressed on ranking. As I progress in my line of work, I find myself looking less and less towards ranking metric, if any at all. I still care about what I rank for which keywords (more important, what traffic I receive for the keywords rather than ranking itself). I look at keywords to ask myself, what else is people asking that I am not providing. Or what are people asking and searching that my website does not have the keyword. Do people "phrase" queries differently rather than how I have written the content on my site.
I still get stressed over traffic volumes however, it's like making a store and having no foot traffic. But I now focus even more effort to create things that people will use. It helps that I am in a niche that I absolutely love, with plenty of topics to write about.
Before I do anything, I always ask myself...is it more useful than what is out there now? Will "I" use what I create? Do "I" find my own ads placements annoying. Usually if I can answer to myself that question, I can almost always guaranteed a success.
Although I myself do not have any custom CMS done. I have chosen a couple of wordpress templates that I keep on using and just throw them on sites with placement / codings that I think will work. It has worked wonders for me.