jbayabas - 5:40 am on Aug 17, 2013 (gmt 0)
My bad.. got mixed up with daily and monthly. It's 1am here. ;)
One of my sites has almost the same stats as yours so I'll compare it to yours.
Normally, a daily traffic of 100k will generate around 90k ad impressions. If you say your traffic increased to 10% -- thats 110k, then you should be getting 100k daily ad impressions, and not 30k. That is way off. You should worry more about your ad impressions than your clicks. If what youre saying is true, many publishers will be reporting this anomaly here. But I don't read it, unless I'm mistaken.
I should worry more about how your site is viewed in different browsers, computers... your ad impressions are just way way off. Either your ads are not loading, or you're getting stop words. The number of clicks is irrelevant, it's your ad impressions that concern me.