hannamyluv - 5:55 pm on Aug 21, 2013 (gmt 0)
It's too expensive to maintain a giant.
This is something I struggle with. I mean who does not what to become the biggest badass on the block? But then I think what I would have to give up to be there.
On one hand, I like my life. The site is a pretty good size, but it does not have a spark on its biggest competitors. I could scale up and quickly. But then there is a lot (work, responsibility, headaches, stress, money) that comes with that. I left the corporate world so that I could have a relaxing life.
On the other hand, I dream sometimes of becoming the biggest site in my niche. But then I would not have the lifestyle that makes all this so much fun. We keep production at a very consistent level and it is no where near the level of production the giants have, so I doubt I will ever be the largest. And I am ok with that.
I am only posting this, because often when someone is successful with a website, there is this impression that if you aren't the biggest, you are nothing. We all can't be and/or don't want to be Facebook and people need to know that success is what you define it as, not what others define it as.
If you are making enough to pay for an awesome vacation/gadget/car/whatever and you are happy about that, then you rock. You are successful. You have accomplished far more than many others.
And if you are not there yet, you know we are out there. We are waiting for you to join us. ;) (gawds, that sounds so culty hehe)
And (I promise I will stop with the cheerleading after this), you don't have to do it with AdSense. That is just what I did. Remember, results may vary, you have to find what works for you.