diberry - 3:21 pm on Aug 21, 2013 (gmt 0)
^^ Between the uncertainty companies feel about the recession and the uncertainty about how they can get the most out of mobile ads (and the big shift over to mobile traffic), my CPM/CPC rates are hitting all time lows this year. Nothing I can do about that. Because I had diversified my income, traffic, and even made the choice to run multiple sites in case one of them ever went south on me, I'm not doing all that terribly.
Also, despite this being a lean year, I'm reinvesting more than ever in a major design/functionality upgrade to my sites. The goal is to make my sites load fast, work even more intuitively for users, have even cleaner code for bots to read, and have more functions that users will keep coming back for. If I could have done this a year or so ago, maybe this year of horrible CPM rates would have been balanced out by an increase in traffic.