Zivush - 5:55 am on Aug 19, 2013 (gmt 0)
I'd share my own experience hoping it will add something to this discussion:
My opinion on my Internet business is that I should accept whatever money come in and spend the time working towards something new.
That's what I am doing right now. I have never been focused on web content businesses solely and always look for any opportunity.
As for my web business, I've never wrote my content because I am a very poor English writer and always went to find good writers.
But nevertheless, I managed to develop very good sites that are still making lots of money from Adsense and other premium ad networks.
My idea on Google is very simple- Google knows exactly what they are doing, making the world safe for Adwords. You only have to look at their annual reports to see that.
They cannot make changes that hurt advertising, they can only make changes that help. By promoting the biggest "information" sites (which aside from Wikipedia are 100% ad dependent), they get the results they want without having to look if they are running Adsense. It's automatic. Small sites can exist for many reason, many small sites are a person or business that is promoting itself, no ads. They want ads, that's the whole story.
Google is not a search engine anymore. Google is a reputation-management system which gives an edge to brands-like organizations. That's it.
So, accept it or not, our time as small publishers on the Internet is limited. It's like "take the money and run" IMO :-)
Good luck to all of us.