swa66 - 8:04 pm on Aug 18, 2013 (gmt 0)
To all those claiming both to change or to not change: there's no single answer possible.
Remember "new coke". A complete failed change, done when Coca Cola was loosing market share to Pepsi at a point where they had lost their lead in the market.
But when they found out how big a mistake the change was to their loyal customers and how much of an icon they had molested, they brought back classic coke and that eventually allowed them to retake the lead from Pepsi.
Was it real smart marketing from them? The CEO claimed they were neither that dumb nor that smart. So retaking the lead was in fact dumb luck: all the talk about it put them back in the lead. But ny company smaller than Coca Cola would probably not survive such a fiasco.
So yes, be careful what you change. But on the other hand, do change, do talk to your customers (visitors in our case), and hear them. They ARE right, always, even when they are wrong.
And yes, sometimes you do need dumb luck.