hannamyluv - 6:44 pm on Aug 17, 2013 (gmt 0)
My largest site is dependent on search traffic (it has to given its nature)
You might be surprised. I thought that about 2 years ago. That my site had to be dependent on search traffic (well, really Google). My content strategy is not exactly exciting or even magazine like. Then the first Panda incident had kind of spooked me. Holy cow, what if I can't fix it next time (and not just with Panda but any other animal they decide to release into the wild).
Then Pinterest exploded. I noticed in one of my in depth reviews of analytics that I was suddenly getting crazy traffic from it. And this was before I had added a "Pin It" button to the site.
It was the first time it occurred to me that there might be an actually on going, random, magazine quality like interest in what we were publishing. Prior to this, I had thought that interest was only on a "need to know" basis (as in, I need to know so I type it into a search engine).
I have found that with most social sites, interaction rather than topic is what is essential. With as many people who are out there on social sites, at any given moment there is someone who needs to know what you are publishing at any given moment. You just have to work to reach out to them so that they catch it and spread it.