Never_again - 1:11 am on Dec 20, 2004 (gmt 0)

EPC is ALWAYS LESS THAN ONE-FIFTH of the bids. 20% is NOT 50%.

Interesting post Sally_Stitts, but you make a fundamental error in assuming the percentage of a bid shared by Google has any relevant. The total income that can be generated with AdSense in a set period of time over other alternatives is the primary measure a good business person looks at when making decisions based on financial issues.

If Google pays me only 20% of the bid but my total AdSense income is 100% more than I can make with alternative income generating schemes, I’d be a fool to drop AdSense and move to these other schemes.

Now, you could have a point if your argument is that Google is being dishonest by telling us one thing (“We share 50% of the bid with the publisher.") but is actually delivering something else (only giving out 20% of the bid). I would not agree with you, but at least it would be a logical contention.