Sally_Stitts - 5:59 pm on Dec 19, 2004 (gmt 0)

I study and take data. I take more data and study some more.
The conclusions form themselves - this isn't my "opinion".
This is what Google does to me.
I visit every forum, and read most of the posts. I see the same comments over and over.
Google has stated that their publisher payout overall is OVER 50%.
NFW.

I just ran the "purist" test I could muster.
I placed one ad on a large 5-year-old site that never had a Google ad.
The 3 top bids are very stable and are over $1.
This item is VERY popular right before Christmas.
CTR is great - very high - as Google might say, "Over 50%".
Traffic is high, the clicks are many.

EPC is ALWAYS LESS THAN ONE-FIFTH of the bids.
20% is NOT 50%.

Maybe all the gold goes to the top 3% of publishers. Is that it? I see the same comments over and over. Google is about to lose the rest of us.

Have you ever considered why Google is so secretive about their Adsense Publisher payout? Their is only ONE REASON - they don't want you to know how poor it really is. Period. Think about it. They are totally paranoid about anybody discussing ANY stats. They simply don't want you to know the truth. Have you noticed?

When the alternatives arrive, Google is finished. Many will realize just what slaves that they have become. All for peanuts. One way or the other, Google's quick ride is OVER. Grabbing up all the low-hanging fruit will be a thing of the past. Google will have to pay out more. Many publishers will leave for the money. Some will leave just on principle, having been lied to, and messed with one time too many.

Google Public Relations has done a great job of getting us all to think that "Any payout is a good payout". Nope. We have figured it out.