webcentric - 3:08 am on Aug 14, 2013 (gmt 0)
The only thing I know for sure is that we made our non-existent cap 6 hours ago and things have gone as dead as a doornail again. Earnings have been flatlined (like within a half a percent each day) for most of this month (excluding one day). Some days it takes all day and tons of clicks to get there. Other days (like today) less clicks gets us there in a hurry...and then nothing. Of course, a couple of weeks does not a long-term trend make. But this two-week trend is bucking normal (whatever that is) for this season, for any given days of the week, for the given amount of traffic, type of ads, etc. etc. I just feel patterns in my gut and wonder out loud sometimes.
Just one more observation and I should probably let this go. We're talking variances of clicks on the magnitude of four or five times as many clicks on one day as another but still virtually the same revenue. It's stuff like that that makes me wonder. Not in a suspicious way, just in a way that wants to understand the driving factors so I can address them.