webcentric - 2:27 pm on Aug 13, 2013 (gmt 0)
I've recently thought of Adsense as "volatile" but that word would imply wide swings and the wide swings seem to be subsiding into a dwindling trail of pennies, nickles and (if I'm lucky) dimes. Yes, watching stats all day long is definitely not a good way to boost morale these days and it can certainly distract from other things that could be termed "productive."
The "writing on the wall" seems to be saying what it's always said, "Diversify! There is no permanent gravy train."
Easy money just looks easy. It all comes with a price. What's most frustrating for me I think is that there doesn't seem to be anything specific I can point at that can account for what I'm seeing. One day I think it's this, the next that. OK, "it's the economy stupid," or is it the weather? Is my content good enough? Too good? Are there enough ads on the page? Too many? Should I try a different ad format? The data doesn't support any solid conclusions because it's all over the place. Traffic up, clicks down. Traffic down, clicks up. Clicks up, CPC in the toiled. CPC up, everyone's mouse is broken.
Breathing is good. Having a hobby is good. Having a hobby that makes money is even better. Working for a living will always have a bit of "this sucks" associated with it but it will always beat standing in a bread line as long as I'm the author of my own tragedy. I'm sure I meant to make a better point in there somewhere but got distracted while waxing up my poetic license. Life may not be a joke but it certainly has a punch line.