---- Google AdSense Revenue Down, And Ads Not Matching Site Content
netmeg - 8:29 pm on Nov 17, 2013 (gmt 0)
There are chances your interests and the content of your site matches.
No, not really.
Here's the thing, and you really have to be participating on the advertising side to get this. There's not just "interest based advertising" anymore, ok? There's advertising in the display network that's based on categories of interest that the advertiser specifically targets. There's interest based advertising based on what Google thinks you might be interested in. There's retargeting or remarketing ads, where you see ads after you visit a particular website or perform some action that the advertiser defines. There's probably a couple more I am forgetting at the moment. Some of these take place only on the display network, and some take place on display AND search.
This is one of the reasons why it doesn't really scan to just say "I don't want interest based ads on my site" - we're already WAY past that now.
You just can't keep up with what's going on with AdSense unless you keep up with AdWords. (And that's pretty much a full time job in itself)