indyank - 2:47 pm on Nov 17, 2013 (gmt 0)
1) There are chances your interests and the content of your site matches.
Almost all of the ads shown to me on my sites are those based on other sites that i visited in the previous 2-4 weeks.
2) I have never seen google showing me interest based ads on Google SERPS. The ads are always relevant to the query. Has anyone ever seen interest based ads on Google SERPS?