carminejg3 - 1:28 am on Aug 3, 2013 (gmt 0)
Has anyone seen improvement in earning by disabling third party or interest based ads? I disabled interest based ads few months ago but Google was still showing me same ads but from third party. It seems like Google disabled interest based ads on their side but not from third party ad networks.
I tried it for a week. What I noticed is ctr went up about .5% cpc went down by 40%... so I was getting more clicks, but less money per click. In goggles advice to publishers is simple. If we allow Google to decide, and leave every thing open it enables them to push up the price per click, because say im looking at web hosting and maybe refinancing my mortgage, then im looking for a new collar for my puppy.
The auction ads will say, puppy collar pays .25 per click, and he might click this $4 mortgage ad, so if we show it to him all night he might click it this increasing earnings by 16 times. This it might also make the puppy collar advertiser to raise his click rate from .25 to .50.
So in the end i hate not having ads match my pages, but... I understand Google has a lot of data, and in the end they get a piece, so its in their best interest to get people to click ads.