netmeg - 10:11 pm on Aug 1, 2013 (gmt 0)
I never said what we do isn't worth something; it's worth a lot. That's why I *can* get good money for direct ads. I said that in Google's ecosystem, you are low man on the totem pole - that's the way they designed it (remember at first ads only appeared on their own search pages) and it's working for *them* so they have no incentive to change it.
If you want to make more money, you need to create your own ecosystem. Sell your own ads, or use affiliate ads, or create a subscription model for premium content, or start your own email list and market that way, or sell e-books; heck I've done tee shirts and tote bags for some of my sites. All that takes a lot more work. Google is not going to just hand out money when they find the advertisers, they monitor the fraud (which is WAY more rampant than you probably realize), they collect the money, they pay it out pretty much like clockwork, and all we have to do is grab the code and put it in the source.
ALL publishers have had to work for their ad revenue, ever since publishing began, be it print or be it online. AdSense is probably the easiest money pot in history short of the lottery. And the online ad world of 2008 is WAY different than the online ad world in 2013 (did you read any of the other stuff I said to check on?) That's why it's called Webmaster Welfare.
I realize you're upset and want to rant a bit, but ranting isn't going to put any more money in your pocket. GOOGLE ISN'T GOING TO CHANGE ADSENSE to favor publishers, so you need to change. Honestly, if I felt as badly as you do, I'd take the code off all my sites immediately; why do business with someone you distrust so thoroughly?