netmeg - 12:44 pm on Aug 1, 2013 (gmt 0)
A lot of publishers (but not all) are reporting this.
First of all, you could take a look at your traffic. Are you getting the same amount of traffic (from the same sources, percentage wise) as you did in previous years? Traffic amount and quality makes a difference.
Second of all, you should probably read up on all the gazillion changes that have taken place in AdWords (the advertiser side) because many of those could also be affecting you. You can't ever really understand AdSense until you also have a good understanding of AdWords.
Third of all - what about mobile? Does your site work for mobile, meaning do the ads work in mobile too? Check your analytics to see what other devices are visiting.
On the internet not only do the people have to look at the ad, they have to call the number before you get paid....this is the ONLY game in town, live with it or too bad.
Not true, there are other ad networks, like Tribal Fusion and media.net. But for many they don't pay as well as AdSense.
The thing that kills me is that most of the ads that are placed on our sites are there for free. Any other place and any other time in history those ads would pay to be there.
Yep, and I'm sure you know the answer to that too - if you have a large targeted audience, sell your own ads. I just came off my biggest AdSense month ever after eight years, but I'm also selling direct ads - next year I plan to send out mailers to prospective advertisers, in fact. Despite doing really well, my CTR has dropped alarmingly over the years; the only thing saving me is that the EPCs have gone up considerably. So I don't want to rely on what Google does. But of course, direct advertising takes more work.
In exchange for the ease of finding advertisers for you and paying reasonably on time every month (and paying more than many other networks) and ease of implementation (just place some code and forget it) you give up a ton of control. That's the offer that Google makes, and they haven't been too interested in making significant changes to that - because they don't have to. Their focus is more on the advertisers and not the publishers.