birchy - 10:32 pm on Jul 7, 2013 (gmt 0)
@Chris13: I really appreciate the details you've provided. I'd really like to have a conversation with you one-on-one, about more than just this Adsense issue. I don't know if it would be useful to you, but I know I could climb my learning curve faster.
One issue that I haven't been exposed to previously, is the above the fold mentality. My site is unlike the typical. I have summary content at the top of the page, but the visitor is most interested in the long table of data, and a certain percentage interact with small portions of that data. Some may get interrupted and come back, but might be in a frame of mind more conducive to clicking on an ad as the novelty of the content mellows.
I'm in the process of doubling the content. I hope that this will bring in more traffic, really hoping for a small bump in page rank, and I'm relatively certain that it will increase registration and activity. (Plus, more registration = more emails to remind them I exist every few months and get them to re-visit.)
I've resisted the urge to chop the tabular data up into paginated pieces, but if having ads below the fold is hurting me, I guess I'll try to find time to experiment with it for some of the visitors. With the current format, I often have more ad slots than I can fill, but that might be negative with G?
I'm also working on a second site that recycles/repackages the data in a different, more genral way/viewport, but will crosslink to the first site and hopefully, funnel some additional traffic.
And I have a third project waiting that addresses another niche, with considerably less data (although very much a data packaging presentation/convenience site) that I will put in a relative's name, in order to diversify the risks and get them more tangibly involved in the business.
So, I'm banking on increasing traffic & sites/pages to replace the loss of CTR (my CPC is slipping a little last couple of days also). Earnings on Friday would at least cover my server costs and payments to a content provider, but not yesterday or today so far.
Sigh... too old for this rollercoaster...