RyuUK - 9:43 pm on Jul 25, 2013 (gmt 0)
My CTR was terrible yesterday in the morning and only improved a little later on. Today has been better, but it's still not great. Just some points on what I'm seeing...
- On image ads, there is usually a delay and this can often stick and create a blank ad and you just see the Google play?! badge. This is a big issue imo.
- Those favicons can be an eyesore and they sometimes cause the text to cutout. I'm going to change the fonts/size etc to see if I can get around this.
- They tend to throw up bizarre ads that aren't relevant and these never perform well. I know they run interest based ads, but my cache/cookies etc are always clear.
I'm sure there are other issues as well. It is definitely Google that are causing these CTR drops. CPC is fine and on my end traffic levels are on the rise.