wraithx - 7:07 am on Jul 8, 2013 (gmt 0)
I am up slightly in revenue today from yesterday but down on CPM (more pageviews today). 25% drop in revenue from the end of June. Having said that, Tribal Fusion is far far worse. We dropped from an 80% fill rate on 30 June to 12% for ATF US. We dropped 75% revenue there. They were our second highest earner.
Tribal has a great reputation for high CPMs but the reality is, when you discount for fill rate and their ridiculously high revenue share (45% to them) I was getting a US CPM of $0.12 on the worst day.