Sgt_Kickaxe - 1:33 am on Jun 21, 2013 (gmt 0)
I think this scoreboard is for Dummies.
It's a different approach to get publishers to do what the annoying emails have been suggesting we do. i.e. opt into images on all units, embrace G+ etc.
Since the data is aggregate and generic you can safely ignore the scorecard, imo.