nomis5 - 12:00 pm on Aug 9, 2013 (gmt 0)
Mobiles and tablets now equal desktop visitors on my main site.
Tablets RPM is just above desktop RPM but mobile RPM is only half.
CTR on mobile is a third of tablets and desktop.
There are so many stats to compare in this area that my eyes simply glaze over when I start to analyse them. Page views and visitor numbers are all that my be-fuddled brain can take in nowadays.
The day is fast approaching though, possibly it has already arrived, when I should stop considering desktop stats and just concentrate on tablets and mobiles. If things keep on going as they are, in a few months income from tablets and mobiles will exceed that of desktops.
If you haven't adapted your sites one way or the other for mobiles and tablets then in all probability you are too late and the future will soon overwhelm you. G has so many stats on the subject that they already know who has adapted and who hasn't.