The ad blocking plugins and what not have never faced a counterattack. I believe that, as time goes by, new tools will be developed that will allow site owners to redirect those using ad blockers away from their sites.
They do have the right to block ads, but they have no right to free content without ads. That is the reality for them, and for site owners. So be patient, at some point I expect there to be tools that will assist in at least funneling these people away from sites so they don't leech bandwidth and raise costs for site owners, while providing no revenue.